Why nailing your offer will make you more money than anything else

246  words, 1 minutes, 53 seconds

"Make an offer so good it feels stupid to say no." This is the basic principle that Alex Harmozi follows in order to make a valuable offer, so how do you make a deal so good or feel stupid to say no, simply by providing value to your customer?

This can be done by making your service or product better than your competitors. Even better, making your offer or product so good they have no company to compare it to makes it a value-driven purchase. For example, if you have a chocolate-like Nutella, you don't know what to compare it to.

Please note that making your offer or product better doesn't happen overnight; it is a slow, progressive step done by improving small things. So how do you put value into your product or service?

Let's look at some ways you can improve your offer. Most importantly, one must understand their niche and the solution they are providing. Let's look at an example of how one can improve their offer for a service.

Make it risk-free for the customer: this can be done by taking a small fee at the beginning of a partnership with a client, and they only pay you if you get the results that you promised them.

Let's look at a more practical example of a gym program. Most programs offer something like this:

• Pay an upfront fee example, $30

• We will guide you on how to train

• We advise you on what foods to eat

• It's non-refundable, whether we get you the results or not.

Here is a better offer:

• Pay an upfront fee of $300

• We guide you through training

• We prepare a meal plan for you

• We will refund you if you don't achieve the goals we have set with you by the end of three month

Here is a quite simple example of making an offer better and completely risk-free for the potential customer; from here, one can pick what they would like.

The people who come to pick the second offer would have come to that conclusion as a value-driven decision rather than a price-driven decision.

Notice how the second offer requires more work from the person who offered the service and more commitment from the client since they have put $300 on the line.

Well, look at an example of a physical product next time in this newsletter and also the difference between a value-driven decision and a price-driven decision, and where do you want your clients to be?

LESSON TO BE LEARNED

Making a better offer is a slow, progressive thing