Branding

Branding strategy you can learn today

Let's be clear on something: branding alone cannot grow your revenue on its own. More important is to have a product that meets a customer’s needs and meets the promises you made.

The way we value things depends on how we perceive them; the art and science of changing perception is called branding.

Branding is basically the idea you push into a customer's mind about the things they don't know about your business; it is the identity a company chooses to identify as.

Here are the three key pillars of branding:

1. Name: a name that takes on an identity with the values you share with the audience

2. Story: a story the target audience can relate to and that describes what they want or need. The basis of the story is usually a story that the audience can relate to, where your product is the solution to your product.

3. Identity: identity with the target audience based on what they agree on; an example is the Kaizen newsletter, which is a newsletter for young, ambitious people. Even if the newsletter is taken out of the equation, the movement for young, ambitious people will still exist.

Let us talk about storytelling, which is tied to identity.

To tell a story, you can tell a story that is relatable to the target audience, where the solution to the problem being told is the product you're selling.

Let’s look at selling a bracelet. On one hand, we have a random bracelet, while on the other hand, we have a bracelet that we want to brand.

To begin with, we have a core message. The bracelet is the idea that determined people do not feel a sense of belonging, which is essential for us to feel a sense of belonging.

To even further support this idea, we can critique other bracelets that do not give people a sense of belonging. As a result, when you get one of our bracelets, it grants you a strong sense of identity and a community to belong to for determined and ambitious people.

We can add to this by complimenting the unique process that goes into creating it briefly. We can say that the materials used to make a bracelet are from strong Congo Forest trees.

Storytelling plays a vital role in crafting brand identity. For instance, take the example of a bracelet. By weaving a story that conveys the idea of providing a strong sense of belonging and community, critiquing other bracelets that fall short, and highlighting the use of materials from the robust Congo Forest, a brand can enhance the perception of its product, thus making it more appealing to determined and ambitious individuals.

In the end, effective branding is about creating a compelling narrative that aligns with customer values and addresses their desires.